For an email-based newsletter, Arts & Sciences recommends using Emma: WashU's approved web-based email marketing platform for creating and delivering mass email communications. Emma is available to departments at no additional cost. 

Requirements for using Emma at WashU

• Obtain approval from A&S Information Technology. Departments that wish to offer a newsletter subscription must first obtain approval from A&S Information Technology. This review helps ensure that the collection, storage, and use of personal information complies with U.S. and international marketing and data privacy guidelines.
• Use Clear Opt-In Language for Collecting Email Addresses. When collecting email addresses for a mailing list, make clear to the visitor what they are signing up for. Please use this opt-in language on every web form that collects email addresses for a mailing list. Specifically, we require creating a checkbox with the following consent language:

  • “By checking this box, you agree to receive updates about (your department or center), news and other marketing communication from Washington University in St. Louis, Arts & Sciences. You may unsubscribe from the communications at any time. For more information, please review our Privacy Policy.”

Examples of Emma Newsletters at WashU

• Department of Physics: The Compton Chronicle
• Psychological & Brain Sciences: Psychronicle